Friday, June 26, 2009

inspiration from kate spade

In studying branding and corporate identity, I can't help but love the marketing efforts from kate spade. No matter what goes out the door, whether it's online or via mail and marketing campaigns, everything is 100% kate spade and you don't even need to see the logo to recognize the brand. Here are a few examples.
Check out the latest email campaign - be sure to watch the video on the homepage on how to play "lemonade-pong".

A kate spade advertisement is easily recognizable - it usually consists of fabulous and chic photography and her popular pun on words and witty deadlines:


Why people like to complicate designs so much, I have no idea. Look how clean these headers are on her website - crisp, colorful, the right about of white space. Sometimes plain and simple is much better than going overboard with too much copy, imagery and jazzy effects. The focus should be on the product (which is great here by the way!):


7 comments:

NINA said...

Loved this post!! I'm linking to you today in my "What's in my Google Reader?" post on http://accordingtonina.com. Your designs are beyond gorgeous. xx Nina

Mrs. Newlywed said...

I completely agree. I think Kate Spade has one of the best advertising plans out there. There is nothing more refreshing than seeing the beautiful simplicity of a Kate Spade ad...when so many companies try to overwhelm the customer.

gigi said...

loved this post, and love kate spade. your right, her attention to detail and simplicity is refreshing!

gigi

Mable Cakes said...

What a tease! Now I will be seaching ebay for Kate Spade items!

CAC muffin said...

Love Kate Spade!!!! Love this post! Love your blog!

i'm a new follower via according to nina!

Barefoot in the Park said...

i totally agree. i have always loved their ads!

JMW said...

kate spade's ad campaigns are always a treat. They make you want to be part of that life they're evoking on the page or screen.